Regulated
Can sell early
- Risk level
- Highest
- Risk-return
- Medium
- Start from
- €24
Funding closed on 24 Oct 2026. The page stays up for reference; similar open projects are below.
ReelFlow
United Kingdom
ReelFlow brings B2B websites to life with interactive, human video — short, clickable videos of real people that let visitors navigate marketing and trade-show websites as a self-guided video conversation instead of static text.
Key figures
- Estimated return
- up to 10×
- platform's estimate
- Valuation
- GBP 7,700,000
- Stake offered
- 3.68
- Funding ends
- 24 Oct 2026
- Start from
- €24
- Target
- GBP 285,005
What you own, how it can pay off, and when
What do I own?
3.68 of the company
Check the documents for how the shares are held and what rights they give.
How can it pay off?
The platform estimates up to 10×
Usually only if the company is sold or listed. Estimates are the platform's own claims.
Capital at risk. Most startups fail; estimates are the platform's own claims. Shares are hard to sell before an exit.
Would AI invest?
AI 77 HighOur AI gives this project 77 out of 100: High. How the AI score works
Information, not personal investment advice. The AI score rates the documents the platform publishes, can be wrong, and does not predict returns.
AI review
AIReelFlow — Crowdfunding Investor Memo
ReelFlow adds short, clickable videos of real people to business websites — mainly trade-show and B2B marketing sites — so visitors can watch and choose their way through a site instead of reading static text.
Sector: B2B software + video service · Stage: Seed · HQ: Birmingham, United Kingdom · Raise: £285k target (£295k raised at capture, 103%)
Snapshot
|
1 · Is the price fair? 💶 |
3 / 5 — stretched but arguable. The £7.7M pre-money price equals roughly 50 times the company's current £155k of annual recurring revenue — well above the 8–15x that UK seed software companies with proven demand typically command (ScaleWithCFO, 2026) and the 4–8x seen in UK software sales (Consult EFC, Feb 2026). Set against typical seed-round sizes overall, however, an £8M company value is not unusual (US seed medians run near $20–24M post-money — Carta, Q4 2025). |
|
2 · Can they reach an exit stage? ⭐ |
AI SCORE 77 / 100 — Good. Strongest evidenced precondition: founders with a publicly confirmed $34M sale of their previous company in the same customer world (B2B events), working together again full-time, with revenue tripling this year. Biggest gap: the business is still small (£155k annual recurring revenue) in a young product category that its own risk disclosure calls “emerging”. |
|
3 · If they do, what could it pay? 🎯 |
Target 10x over 5–7 years — the standard expectation for seed-stage investing (the company states an intention to sell the business, but no numeric return target). If an exit is reached, illustratively roughly 3x–10x before fees and future dilution: the founders’ own previous sale ($34M — PRNewswire, 2019) would correspond to about 3.4x on this round’s ~£8.0M post-money value, while the full 10x would need a sale near £80M — larger than any exit we could find on record in this niche. These figures do not include dilution from future fundraising rounds, which would reduce actual returns — see the dilution section. |
How to read the score
|
85–100 · Excellent |
All key preconditions for reaching an exit stage are evidenced and strong — rare at this stage |
|
70–84 · Good |
Preconditions largely in place, with specific gaps — named in the questions section |
|
50–69 · Average |
Meaningful preconditions missing or weakly evidenced |
|
30–49 · Weak |
Several core preconditions absent, or the evidence points against them |
|
1–29 · Critical |
Fundamental preconditions are not visible in the evidence |
|
What we could check. We verified the founders’ previous $34M company sale, the company’s registration and directors, the size of the trade-show market, and the funding of the named competitors against public sources — all held up. The revenue, customer, order-value and renewal figures rest on the company’s own materials, and the cap table was not in the pack we reviewed — see the questions section. |
Three answers, one honest note. The fairness score says whether the entry price is supported by the sector benchmarks we could find. The AI Score is our read on whether the company has the preconditions in place to reach a stage where a sale or similar return event can happen — it audits readiness on the disclosed evidence, not the probability of success, and even companies with every precondition in place fail more often than they succeed, which is why crowdfunding only works as a small part of a diversified portfolio. The returns range is an illustration from named sector benchmarks, not a forecast. Where something was not in the pack, it did not lower any score — it appears in the questions list instead, so you can ask the company directly before investing. The listing was reviewed by a licensed crowdfunding platform (Republic Europe, regulated by the Central Bank of Ireland) before going live. Nothing in this memo is a recommendation.
At a glance
|
✅ Three reasons to look closer |
⚠️ Three reasons for caution |
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Deal terms. No terms were identified in the reviewed documents that would prevent a crowdfund investor from sharing in the upside. Full mechanics are at the end of this memo. |
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ℹ️ Information, not investment advice. Capital at risk — you could lose the full amount invested. Full notes are at the end of this memo. |
🏢 What the company does
ReelFlow puts short videos of real people onto business websites and makes them clickable, so a visitor can choose what to watch next — a guided video conversation instead of static text. Its main customers are organisers of trade shows and exhibitions (Easyfairs, Informa Markets and CloserStill are named in the deck) plus B2B marketing teams. The company earns money three ways: annual plans at £3k–£30k per year, paid pilot campaigns at £1k–£5k, and a self-serve subscription from £39 per month; it also sells hands-on video production services. It is a UK …
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Information, not personal investment advice. The AI score rates the documents the platform publishes, can be wrong, and does not predict returns.
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