Regulated
- Risk level
- High
- Risk-return
- Bad
- Start from
- €250
Funding closed on 28 Aug 2026. The page stays up for reference; similar open projects are below.
Soldidesign
Italy
Soldidesign designs Italian home objects — recycling bins, shoe racks, laundry baskets — made from recycled plastics, and sells them mainly through its own online shop across Europe and Asia.
Key figures
- Valuation
- €2,500,000
- Funding ends
- 28 Aug 2026
- Start from
- €500
- Target
- €500,000
Capital at risk. Most startups fail; estimates are the platform's own claims. Shares are hard to sell before an exit.
Would AI invest?
AI 64 MediumOur AI gives this project 64 out of 100: Medium. How the AI score works
Information, not personal investment advice. The AI score rates the documents the platform publishes, can be wrong, and does not predict returns.
AI review
AISoldidesign — Crowdfunding Investor Memo
Soldidesign designs Italian home objects — recycling bins, shoe racks, laundry baskets — made from recycled plastics, and sells them mainly through its own online shop across Europe and Asia.
Sector: Home-furnishing eco-design (direct-to-consumer) · Stage: Revenue-stage SME (founded 2012) · HQ: Calenzano (Florence), Italy · Raise: €250K–€500K on Mamacrowd
Snapshot
|
1 · Is the price fair? 💶 |
2 / 5 — The €2.5M pre-money asking price is above the sector benchmarks we found: it equals about 1.66x the company's 2025 sales, while listed furniture retailers trade around 0.7–0.9x sales (multiples.vc, 2025–26) and small private furniture businesses change hands at 0.35–0.67x sales (BizBuySell 2025; Peak Business Valuation). The €1.8M Early-Bird price (≈1.19x sales) is closer to, but still above, those ranges. |
|
2 · Can they reach an exit stage? ⭐ |
AI SCORE 64 / 100 — Average. Strongest evidenced precondition: a real, 15-year-old product brand — over 100,000 units sold was already confirmed by press in 2023, and 2025 sales recovered 52% to €1.51M. Biggest evidenced gap: two consecutive loss years and a stretched balance sheet — working capital was negative by €254,553 at end-2025 and the bank position at 31/03/2026 was minus €93,067. |
|
3 · If they do, what could it pay? 🎯 |
Target 5–7x over 4–6 years — the standard expectation for a revenue-stage company where the bet is scaling (the company states exit routes and a 2030 plan, but no return target of its own). If an exit is reached, illustratively 1.5x–4x before fees and future dilution: we applied the furniture-sector multiples recorded in our research (4.2–6.5x EBITDA and 0.7–0.9x sales for listed comparables per multiples.vc; ~9.5x EBITDA at the 2023 Italian Design Brands IPO per Equita / Il Sole 24 Ore) to the company's own 2030 plan figures. These figures do not include dilution from future fundraising rounds, which would reduce actual returns — see the dilution section. |
How to read the score
|
85–100 · Excellent |
All key preconditions for reaching an exit stage are evidenced and strong — rare at this stage |
|
70–84 · Good |
Preconditions largely in place, with specific gaps — named in the questions section |
|
50–69 · Average |
Meaningful preconditions missing or weakly evidenced |
|
30–49 · Weak |
Several core preconditions absent, or the evidence points against them |
|
1–29 · Critical |
Fundamental preconditions are not visible in the evidence |
|
What we could check. We verified the company's identity, its founder's design career and awards, its two prior crowdfunding rounds (2020 and 2023), its US subsidiary, and the December 2024 Calenzano fuel-depot explosion against public sources. Its revenue and interim figures come from statutory accounts; unit economics, the detailed ownership table, and the company statute (which sets how sale proceeds are shared) were not in the pack we reviewed — see the questions section. |
Three answers, one honest note. The fairness score says whether the entry price is supported by the sector benchmarks we could find. The AI Score is our read on whether the preconditions for reaching an exit stage are visible in the disclosed evidence — it is not a probability of success, and even companies with every precondition in place fail more often than they succeed, which is why crowdfunding only works as a small part of a diversified portfolio. The returns range is an illustration built from named sector benchmarks, not a forecast. Where something was not in the pack we reviewed, it did not lower any score — it appears in the questions list instead, so you can ask the company directly before investing. The listing was reviewed by Mamacrowd, a licensed crowdfunding platform, before going live. Nothing in this memo is a recommendation.
At a glance
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✅ Three reasons to look closer |
⚠️ Three reasons for caution |
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Deal terms. No terms were identified in the reviewed documents that would prevent a crowdfund investor from sharing in the upside. One caveat: the exact rule for splitting sale proceeds after investors receive their money back sits in article 16 of the company statute, which was not in the pack we reviewed — it is question 1 in the questions section. Full mechanics are at the end of this memo. |
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ℹ️ Information, not investment advice. Capital at risk — you could lose the full amount invested. Full notes are at the end of this memo. |
🏢 What the company does
Soldidesign S.r.l. is a Florence-area company, founded in 2012 by interior architect Gianluca Soldi, that turns recycled plastics (ABS, polypropylene) into designer household objects — its best-kn…
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Information, not personal investment advice. The AI score rates the documents the platform publishes, can be wrong, and does not predict returns.
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