Soldidesign designs Italian home objects โ recycling bins, shoe racks, laundry baskets โ made from recycled plastics, and sells them mainly through its own online shop across Europe and Asia.
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<p><span style="font-size:28pt"><span style="font-family:"Times New Roman",serif"><strong>Soldidesign — Crowdfunding Investor Memo</strong></span></span></p>
<p><span style="font-size:10pt"><span style="font-family:"Times New Roman",serif"><em>Soldidesign designs Italian home objects — recycling bins, shoe racks, laundry baskets — made from recycled plastics, and sells them mainly through its own online shop across Europe and Asia.</em></span></span></p>
<p><span style="font-size:10pt"><span style="font-family:"Times New Roman",serif">Sector: <strong>Home-furnishing eco-design (direct-to-consumer)</strong> · Stage: <strong>Revenue-stage SME (founded 2012)</strong> · HQ: <strong>Calenzano (Florence), Italy</strong> · Raise: <strong>€250K–€500K on Mamacrowd</strong></span></span></p>
<h1><span style="font-size:16pt"><span style="font-family:"Times New Roman",serif"><span style="color:#2e74b5"><strong>Snapshot</strong></span></span></span></h1>
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<p><span style="font-size:10pt"><span style="font-family:"Times New Roman",serif"><strong><span style="color:black">1 · Is the price fair? ๐ถ</span></strong></span></span></p>
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<p><span style="font-size:10pt"><span style="font-family:"Times New Roman",serif"><strong><span style="color:black">2 / 5</span></strong><span style="color:black"> — The €2.5M pre-money asking price is above the sector benchmarks we found: it equals about 1.66x the company's 2025 sales, while listed furniture retailers trade around 0.7–0.9x sales (multiples.vc, 2025–26) and small private furniture businesses change hands at 0.35–0.67x sales (BizBuySell 2025; Peak Business Valuation). The €1.8M Early-Bird price (≈1.19x sales) is closer to, but still above, those ranges.</span></span></span></p>
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<p><span style="font-size:10pt"><span style="font-family:"Times New Roman",serif"><strong><span style="color:black">2 · Can they reach an exit stage? โญ</span></strong></span></span></p>
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<p><span style="font-size:10pt"><span style="font-family:"Times New Roman",serif"><strong><span style="color:black">AI SCORE 64 / 100 — Average</span></strong><span style="color:black">. Strongest evidenced precondition: a real, 15-year-old product brand — over 100,000 units sold was already confirmed by press in 2023, and 2025 sales recovered 52% to €1.51M. Biggest evidenced gap: two consecutive loss years and a stretched balance sheet — working capital was negative by €254,553 at end-2025 and the bank position at 31/03/2026 was minus €93,067.</span></span></span></p>
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<p><span style="font-size:10pt"><span style="font-family:"Times New Roman",serif"><strong><span style="color:black">3 · If they do, what could it pay? ๐ฏ</span></strong></span></span></p>
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<p><span style="font-size:10pt"><span style="font-family:"Times New Roman",serif"><strong><span style="color:black">Target 5–7x over 4–6 years</span></strong><span style="color:black"> — the standard expectation for a revenue-stage company where the bet is scaling (the company states exit routes and a 2030 plan, but no return target of its own). If an exit is reached, illustratively <strong>1.5x–4x</strong> before fees and future dilution: we applied the furniture-sector multiples recorded in our research (4.2–6.5x EBITDA and 0.7–0.9x sales for listed comparables per multiples.vc; ~9.5x EBITDA at the 2023 Italian Design Brands IPO per Equita / Il Sole 24 Ore) to the company's own 2030 plan figures. These figures do not include dilution from future fundraising rounds, which would reduce actual returns — see the dilution section.</span></span></span></p>
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<p><span style="font-size:10pt"><span style="font-family:"Times New Roman",serif"><strong>How to read the score</strong></span></span></p>
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<p><span style="font-size:10pt"><span style="font-family:"Times New Roman",serif"><strong><span style="color:black">85–100 · Excellent</span></strong></span></span></p>
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