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investors
Mamacrowd is Italy's largest equity crowdfunding platform by money raised, run from Milan by MAMACROWD S.r.l. and majority-owned since 2022 by Azimut, one of Italy's biggest asset managers.
Investors buy actual shares: stakes in Italian startups and small companies from around EUR 250, or shares in single-building property companies - from EUR 5,000 for buildings already let to tenants such as the Italian Interior Ministry.
There is no interest and no promised repayment; money comes back only if a company is sold, lists on a stock exchange, or a property company sells its building and winds up.
Since 2014 more than EUR 360 million has been raised across 340-plus projects from a community of over 200,000 registered users, and in 2024 - the record year - about 5,000 people invested EUR 41 million.
The platform is authorised by Consob, Italy's markets regulator, under the EU crowdfunding rules, which bring an entry test, loss simulations and a four-day cooling-off period for ordinary investors.
The investments themselves carry no protection scheme, and there is no marketplace to sell your shares early.
Italian tax residents can deduct up to 50% of what they invest in innovative startups from their income tax.
Mamacrowd charges investors little or nothing directly; it earns a success fee from the companies raising money, so its income depends on deals closing rather than on how those deals later perform.
License / Regulation: ECSPR crowdfunding service provider, Consob Italy | Licence 22876 |
the record was 2024's EUR 41 million, no 2025 annual figure was ever published, the operating company's revenue fell about 41%, and the whole Italian crowd-investing market shrank 37% in the year to June 2026. The product mix has also flipped - most 2026 campaigns are property deals, not startups. Treat headline totals accordingly: EUR 360 million raised measures fundraising success, and says nothing about what investors got back.
The CEO is Maurizio de Gregorio, in post through the platform's record 2024 and its 2025-26 property push. Founder Dario Giudici built the business from 2011 (as SiamoSoci) and led it until around 2023, and Davide Grossi fronts the real-estate side. Since January 2022 Azimut Enterprises has held 50.1% and placed three of its senior managers on the board, though their names are not published. The company employs about 18 people in Milan - down from over 20 - and payroll alone exceeded three-quarters of revenue in recent accounts, which explains the continuing losses.
Once a campaign closes, Mamacrowd's involvement is mostly information flow, not protection. Funded companies post progress updates through the platform's news channel and often return for follow-on rounds, which keeps them visible. Property companies have a built-in end: the building is sold or let, the company is wound up, and investors are repaid - as happened with four Rome and Milan projects. But there is no published monitoring plan, no investor representative on boards, and no recovery process if a company fails: you hold a small minority stake with no security, and if the business dies your money dies with it.
Directly, little or nothing: Mamacrowd's commissions are charged to the companies raising money, and only if the campaign succeeds. Third-party sources report no standing investor fee, though users have reported an order-transmission charge of about EUR 2 per investment. The real costs sit elsewhere: notary fees if you ever manage to sell an unlisted stake, and, in property deals, the project company's own running and developer costs, which sit between the project's gross profit and what reaches you and are not disclosed at platform level. We could not read the platform's own fee page directly, so ask before assuming zero.
Nothing severe, but real themes. Trustpilot rates Mamacrowd around 3.9 to 4 out of 5 as of August 2026 - upper half among Italian crowd-investing platforms, well above rivals scoring 2 to 2.5. Documented complaints: unsolicited postal marketing to people who never registered (a FinanzaOnLine forum thread running since June 2020, with users asking how the platform got their home addresses), slow customer service, and charges that feel high on small tickets. The structural criticisms matter more: no failure or outcome data after twelve years, three straight loss-making years at the operating company, and the conflict of the owner's funds co-investing on its own platform. We found no Consob sanction, no fraud allegation and no insolvency - the EU register shows the licence active and in good standing.
Companies apply with a business plan, pitch and accounts; Mamacrowd's team reviews the documents, interviews founders and takes an internal committee decision. Italian reviewers report only about 5% of applicants are accepted, and over 90% of launched campaigns hit their funding target. Property deals work differently: a named developer brings a project and Mamacrowd builds a single-building company around it, and its rental deals are chosen for having a tenant already in place - both examples so far are leased to Italy's Interior Ministry. What is not published: any scoring model, rejection statistics, or an independent valuation approach. Each offer carries the EU-required key information sheet.
On startup deals essentially never - innovative startups cannot legally distribute profits for their first five years. Only the rental-property line pays running income, about 4% a year on its first deal, and it requires EUR 5,000. Non-Italian investors should also know the platform holds no EU passport and everything is Italian-first.
